REEL READY
Professional short-form video your own team can keep making
Reel Ready is a one-time program from Elevated Aspect, an Atlanta media production company. We plan your content with you, film a professional B-roll library at your location, and train your staff to shoot and edit short videos for Instagram, TikTok and Facebook Reels themselves.
Why Reel Ready
Many businesses choose between two options. One is hiring a media company to shoot every post, which looks great and gets expensive fast. The other is an owner walking around with an iPhone making Facebook and Instagram ads, which costs little and rarely looks like the business deserves.
Reel Ready sits in between. It costs much less than paying a social media company to shoot everything, and it gives your posts a professional look and a plan that an iPhone on its own can't. It does ask for some of your team's time, and how much is up to you.
How Reel Ready works
Reel Ready happens in three steps. After the shoot, we take time to edit your B-roll so it's ready for the workshop and for your team to use long after.
1
Plan.
We start with your branding and content strategy: who your customers are, what they come to you for, and what makes your team worth watching. We show you examples of businesses that build real connections with customers through short video and talk through why it works. Together we choose the two or three ideas that matter most and script the shots for your library.
2
Shoot B-roll.
Our crew comes to your location to film professional B-roll of your space, your people at work and the moments your customers care about, with drone establishing shots and hyperlapse where the airspace and property allow. We also film the footage your team will use for its practice videos. Before the workshop, we edit your B-roll library and a set of standard cuts, including short openers and closers your team can build on.
3
Workshop.
Then we train your team on site, with your real products, services or vehicles. Your team practices on our equipment during the workshop, then keeps going with your own gear afterward. The workshop runs from a four-hour session for an individual or a small team up to a full day for a larger team.
- We give your team a list of the video types we chose together at planning, such as staff introductions or a quick look at how a common problem gets solved.
- They learn to build a 15- to 30-second vertical video with a strong hook in the first one to two seconds, a clear subject and a call to action.
- Your staff practice shooting those videos with our guidance.
- We show them how to edit in CapCut, combining our B-roll and standard cuts with the footage they shot.
- During the workshop, your team creates two or three videos of its own, ready to post.
- We walk through the quality checklist, release templates for anyone who appears on camera, and a weekly posting schedule, so they can keep going on their own.
After the workshop, we check in at 30 and 60 days to review how your posts are doing and adjust the plan with you.
What you keep
- A finished B-roll library of your location and team
- Short opener and closer clips your staff can attach to the videos they shoot
- A quality checklist for every clip
- Hook and call-to-action language
- A weekly posting schedule
- A shot and settings cheat sheet
- A CapCut quick-start guide
- Location and people releases
- Check-ins at 30 and 60 days to review what's working
You own the footage and the system.
The footage we deliver
The kind of professional B-roll your Reel Ready library includes.
Questions
Who on my team should do the filming?
Anyone who is on site, comfortable on camera or behind it, and close to the work your customers want to see. We help you choose at the planning session.
How much staff time does it take?
That's up to you. Your team decides how often to post, and the calendar and checklist make each post quicker.
Do we need special equipment?
No special equipment is needed for the workshop, because we bring what your team practices on. Afterward, your team films with your own gear.
Can you fly a drone at our location?
It depends on the airspace and the property. We check before the shoot and fly only where it's allowed.
Who owns the footage?
You do.
Who is Reel Ready for?
Dealerships and local businesses with a place, a product or a service people like to see, and staff who can film.
Let's talk about your team
Call 404-905-1644, Monday through Friday, 8 AM to 6 PM Eastern, or email inquiry@elevatedaspect.com.